Digital Marketing Manager
Company: HGR Industrial Surplus
Location: Euclid
Posted on: May 13, 2022
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Job Description:
HGR Industrial Surplus is hiring a Digital Marketing Manager to
join our dynamic marketing team. If you love rolling up your
sleeves to get the job done, if you---re looking for a
collaborative work environment where your ideas are welcomed, and a
job where no two days are ever alike, this is the role for you.
This position will support our company and our growing list of
brands, including, but not limited to: iGAM, NRTC Automation,
Tramar Industries and HGR Industrial Surplus. This role will
develop, execute, and optimize best-in-class email, marketing
automation, and paid ad campaigns across a variety of channels and
platforms to achieve and surpass our business objectives. The role
will require strategic thinking and flawless execution with strong
understanding of audiences, and customer segmentation. It will
require creativity to come up with new testing ideas and new ways
to drive traffic to our websites and push users down the customer
sales funnel. The Digital Marketing Manager will work closely with
marketing, sales, product, operations, and the technology teams to
drive revenue and innovation. Responsibilities include researching
our target audience, executing and optimizing all email and ad
campaigns, researching the industry, analyzing trends, defining the
digital strategy, providing reporting and analysis, and coming up
with ideas to improve conversions. Strong attention to detail is a
must. ESSENTIAL DUTIES AND RESPONSIBILITIES --- Develop strategy,
execute, and track all email and SMS campaigns across multiple
brands --- Build HTML emails and templates to support all our
brands --- Build marketing automation campaigns to drive users
through sales funnel (supply and demand side) across all our brands
--- Work closely with the Marketing team to align email and ad
efforts with promotional and event calendar --- Manage and maintain
email marketing calendar in Asana --- Create and execute demand,
lead generation and retargeting ad campaigns on platforms
including, but not limited to Google, MSN, and Facebook --- Work
directly with the Director of Digital Marketing to execute and A/B
test campaigns including, but not limited to ad copy, images,
links, platforms, etc. --- Drive and measure lead generation
campaigns and additional sales support efforts --- Closely analyze,
measure, and report on the performance of campaigns and optimize
based on insights --- Conduct continuous market research and
analyze industry trends to identify new digital marketing
opportunities --- Work with external agencies and vendors to
understand, develop and execute digital marketing programs ---
Performing other duties as assigned EDUCATION AND EXPERIENCE --- 5
years of direct marketing experience with proven track record of
driving customer activation and retention through paid ads, email
and SMS marketing initiatives --- Bachelor's degree in business
administration, marketing, communications, or a related field --- 5
years of experience with ad platforms such as Google, MSN, Facebook
and more --- Experience working in project management platform,
such as Asana --- Strong knowledge and experience of marketing and
analytics tools such as HubSpot, Google Analytics, Salesforce,
HootSuite, and more --- Strong knowledge of HTML, CSS, and web
development tools --- 5 years of experience building, executing,
and scaling email marketing campaigns from concept to completion;
including testing, sending, and reporting for an established brand
--- Advanced Excel knowledge and excellent analytical skills to
measure performance, determine improvements and innovations ---
Well-versed in email and SMS channel best-practices,
personalization and compliance (GDPR, CCPA, CAN-SPAM) MINIMUM
QUALIFICATIONS (SKILLS AND ABILITIES) -- Sense of ownership and
pride in your performance and its impact on the company---s success
-- Critical thinker and excellent problem-solving skills --
Ambitious self-starter with demonstrated ability and willingness to
roll up sleeves to get the job done -- Ability to work
independently with excellent time management skills -- Ability to
work with a hybrid team (onsite and remote) -- Strong execution
capability with highest standards in a rapidly evolving business --
Incredible attention to detail, excellent organization skills, and
ability to manage multiple projects and responsibilities --
Excellent written and verbal communication skills
Keywords: HGR Industrial Surplus, Euclid , Digital Marketing Manager, Advertising , Euclid, Ohio
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here to apply!
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