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Search Engine Marketing Specialist

Company: The Adcom Group
Location: Cleveland
Posted on: November 17, 2019

Job Description:

OVERVIEW: IThe Search Engine Marketing (SEM) Specialist is responsible for setting up, executing and managing a variety of SEM and digital marketing tactics for client campaigns across multiple business verticals. This includes paid search, display, shopping, video advertising, and remarketing. This person plays a role in the development of fully integrated strategies for potential and existing clients. Efforts include setting strategic direction, providing tactical recommendations, setting achievable goals based on client objectives, monitoring campaigns for success and generating results reports. The Search Specialist builds and buys media plans, constructs presentations and oversees that the media strategy is executed to campaign goals. The Specialist is a catalyst for planning and placement of media on client projects as well as a liaison between other agency departments.
JOB REQUIREMENTS & EXPECTATIONS:Duties and Responsibilities:

  • Acts in various capacities across strategy and planning, recommendations and execution, optimization and reporting for client media campaigns
  • Understands client's campaign goals and designs plans to achieve them
  • Writes clear and concise rationale for each plan with supporting documentation as needed
  • Monitor client campaign performance daily, and execute ad hoc and recurring optimizations to drive growth for client accounts
  • Pull client campaign performance results, create reports, and populate those reports with data, insights, and recommendations for improvement
  • Provides general SEM consulting services to agency staff and clients
  • Interprets campaign results and communicates the effectiveness of campaigns to clients
  • Oversees campaign reconciliation, post-buy analysis, client reporting and billing
  • Integrates emerging digital trends by establishing educational opportunities on the latest techniques, trends, vendors and other options
  • Has impeccable attention to detail
  • Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlinesCredentials and Experience
    • Minimum of one to four years of experience in SEM campaign management
    • Experience with Google and Microsoft suite of SEM platforms and analytics tools
    • Proficiency in all Microsoft Office programs
    • Google Ads certified
    • Demonstrates strong analytical thinking and reason
    • Strong written and verbal presentation skills
    • SEO experience is a plus
      COMPANY DESCRIPTIONSo let's talk about the perfect fit for Adcom and for you. Considering all 100+ of us have a deep abiding love for creating brand experiences that make clients and their customers lean in and say "tell me more," your heart should flutter at that same notion. Next, we're convinced that the experiences we create are generated by brand champions who are positively minded, deeply curious, outwardly thoughtful and driven by gritty determination. If you've got all those qualities on your resume, let's just skip to the second interview.
      Also know, at the very core of Adcom's daily rituals are our client challenges. Understanding these and solving them in ways our clients hadn't already thought of themselves are what compel us to show up every day. If you just mouthed the word "duh" then we're truly on the same page, maybe even paragraph.
      Lastly, if you believe every moment carries with it great potential - while at work and within the brand experiences you help create - then your Adcom badge is just a spit shine away. Be prepared to bring your specialty to the table, but also bring an appreciation for others' unique talents. It's important that you can think and sometimes even speak thoughtfully across a few marketing disciplines. Broad thinking is better thinking. So what do you think now?

Keywords: The Adcom Group, Euclid , Search Engine Marketing Specialist, Advertising , Cleveland, Ohio

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